Startups are always hurting for cash, making every dollar precious to meeting their business goals. It also helps communicate the general interest the public has for what ever it is you’ve got on offer. If that’s the case, the people behind ClassDojo are feeling pretty pleased with their latest round of funding and pretty confident behind their platform after investors handed over $21 million.
ClassDojo is a platform that connects parents and teachers, maintaining an open line of communication between the two. This allows parents to remain informed on their child’s performance in school and gives teachers a method by which they can keep those same parents engaged in school functions throughout the year.
Though it may seem a tool for parents to hover over their children even while they are in school or a method teachers can employ to nag at parent’s over their child’s behavior throughout the day, it’s actually been used as a method to better instruct students. By informing parents where children need the most attention in order to excel, both they and teachers can foster an atmosphere that is conducive to learning, one that isn’t dependent upon face-to-face meetings a couple of times a year.
Liam Don and Sam Chaundhary, co-founders of ClassDojo, seek to use their most recently acquired funds to expand the company’s staff so that the platform can be reformed, prioritizing more immediate communication between users with greater detail.
Liam and Sam aren’t the only ones to break into the education market through tech, though many that have seems to have stuck mostly to instructional materials. Before Class Dojo there hasn’t been much of a focus on communication needs specifically for the school environment, and with more than 85,000 participating schools its hard to imagine any significant competition coming into play any time soon. This lack of competition has allowed them to reach a level of respectability among schools, and as a result they have made it a point to focus on potential privacy concerns over data moving forward.
ClassDojo has raised more than $31 in funding since 2011, elevating the company to a competitive position in the world of educational tech solutions. Along with this increased funding, ClassDojo has sprawled out as a platform, becoming more like a social network for teachers and parents to better make sense of education solutions for students.
Thought the future for this platform, as is the case with all others, is to shift towards monetization, ClassDojo has not intentions to move away from the education market for now.
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