Why Universities Should Begin Offering Courses On Online Reputation Management

Most people have gone through more than 18 years of school but at no point did they get a chance to learn about personal branding. This leaves a big gap that could spell doom to their future. Branding and Online Reputation Reviews are two things that work almost in the same manner and many of the institutions of higher learning that offer business course have not included the concept of managing online reputation in their courses.

This may not sound well since the current business world is clouded by the need to have a sound online reputation management strategy. Without a good reputation, any steps embraced by a business may be futile and could mean losses. To fill this gap, here are reasons why universities should consider including online reputation management in the curriculum.

Online-based clientele more focused on mentions

Almost everyone who buys online conducts some due diligence where the individual seeks to find information about a business and its products. If in any case the buyer comes across some bad mentions, it will be difficult to trust the business and the individual is likely to choose another seller.

If a business lacks proper skills when it comes to online reputation management, it would be difficult to overcome these challenges and could mean losses in the long run. Therefore, universities need to equip students with online reputation management skills before they are ushered into the complex business world of today.

Dangers and opportunities in social media

Social media offers both opportunities and dangers that can melt down a strong business within few days. A manager who lacks skills on online reputation management is not likely to embrace the right approach while managing the reputation of the business online. Understanding the various opportunities that are available on social sites would be good for business and if proven strategies are applied the effort would bear success.

Most importantly, there is need to embrace effort that would boost the reputation of the business through social media and in the event of a crisis the manager should understand approaches that can work without hurting the business.


A Brief History Of Lip Balm

Lip balm is a substance applied to the lips to moisturize them and relieve dry or chapped lips, cold sores, stomatitis and angular cheilitis. It’s commonly made of beeswax, carnauba wax, petroleum, paraffin, camphor, lanolin and cetyl alcohol. Some lip balms also contain sunscreens, flavors, dyes, fragrances, salicylic acid and phenol. Lip balm is primarily used to protect the lips from the drying effects of wind and cold temperature. Some people use homemade lip balms while others prefer commercial concoctions. Lip balms can be applied using a finger or a lipstick-type tube.

In the 1840s Lydia Maria Child recommended using beeswax to treat cracked lips in her popular book ‘The American Frugal Housewife’. She said that while some might laugh at the notion many have enjoyed beneficial results from the remedy. The first person to market lip balm commercially was Charles Browne Fleet in the 1880s. Since then brands like Blistex, Burt’s Bees, Carmex, ChapStick and Vaseline have become very popular.

The Evolution of Smooth is a very popular brand of lip balm. Founded in 2006, the company uses ingredients that are 95% organic, 100% natural and gluten, paraben, phthalate and petrolatum free. The lip balm contains antioxidant-rich vitamin E as well as soothing jojoba oil and shea butter. EOS lip balm makes the lips soft, moist and very smooth. EOS lip balm comes in a wide range of flavors. They include Pomegranate Raspberry, Summer Fruit, Strawberry Sorbet, Medicated Tangerine, Lemon Drop, Honeysuckle Honeydew, Sweet Mint and Blueberry Acai.

Some flavors of EOS lip balm are limited editions. Others are marketed in the United States only. Most EOS lip balm is sold in sphere-shaped containers. However, there are also some stick shaped lip balms. The new EOS Visibly Soft lip balms are only available in Coconut Milk and Vanilla Mint. EOS lip balm products are available on racked.com and Ulta online.

Read more: https://www.linkedin.com/company/eos-products-evolution-of-smooth-