Luiz Carlos Trabuco Cappi’s Awards, Background, And What He’s Done For Bradesco

Banco Bradesco is one of the oldest and most successful banks in all of Brazil, founded by Amador Aguiar in 1943 in Marilia. Also hailing from Marilia is Luiz Carlos Trabuco Cappi, the current CEO and president of Bradesco, born just a handful of years later in October of 1951.

Luiz Carlos Trabuco Cappi is arguably best known for his leadership of Bradesco in acquiring all of HSBC’s Brazilian assets for $5.2 billion in August of 2015. The deal added an impressive six years’ worth of growth onto Bradesco’s already high level of assets, including several thousand branches across the spacious nation of Brazil, adding on to the existing thousands of branches belonging to Banco Bradesco.

Mr. Trabuco is one of four men, including himself, to be appointed as the lead executive at the helm of Bradesco in its seventy-plus year history. The first such executive, Amador Aguiar, had founded the bank in 1943. Brandao, the second CEO, still serves as Bradesco’s chairman of the board. Cypriano was the most recent president, although his underperformance caused him to be ousted from the financial institution in 2009 as part of Luiz Carlos Trabuco Cappi’s hire. As such, Mr. Trabuco is trusted with a great deal of responsibility, a hefty load that he hasn’t dropped one proverbial pebble from.

Arguably the highest point of Luiz Carlos Trabuco Cappi’s career has been the purchase of HSBC Holdings’ Brazilian banking components. HSBC Holdings is an international conglomerate that is based in the United Kingdom. In recent years, the organization’s South American banking operations had been failing, due in large part to a disconnect from its corporate office and current events and happenings in Brazil. This spurred Mr. Trabuco to begin thinking about the purchase as early as November of 2014.

Even further, Itau Unibanco had thrust Banco Bradesco out of first place as the largest privately-held bank in the entirety of Brazil, forming as a merger between Unibanco and Banco Itau. Rather than allowing this super-conglomerate from absorbing yet another leader in Brazil’s financial sector, combined with reasons in the above paragraph, provided a strong basis of reason for Luiz Carlos Trabuco Cappi to initiate proceedings for the purchase of HSBC’s Brazilian assets.

Fortunately for his employer and himself, Luiz Carlos Trabuco Cappi has been the recipient of several awards. He was named the Insurance Personality of the Year in both 2006 and 2007 for his superb performance as the president of Bradesco’s insurance division. More recently, Luiz Carlos Trabuco Cappi was selected the Entrepreneur of the Year in Finance in 2015 by Isto E Dinheiro, a newsmagazine focusing on finance.

Also, although it wasn’t directly recognized, Mr. Trabuco has greatly improved the performance of parts of Bradesco he’s been directly involved in. For example, when Luiz Carlos Trabuco Cappi was the executive vice president and later president of Banco Bradesco’s insurance division, the percentage of its profits to the entirety of Bradesco’s profits rose from 26% to 35%. Further, the market share of that same insurance subsidiary, also known as Bradesco Seguros, rose from 23% to 25%, a significantly large portion of Brazil’s insurance sector, tearing away those two percentage points from other competitors that didn’t willingly give them up.

Luiz Carlos Trabuco Cappi first went to school at the University of Sao Paulo, graduating with a degree in Philosophy. He switched schools, although staying within Sao Paulo, and earned a graduate degree in Socio-Psychology. Mr. Trabuco was first hired on to Bradesco in 1969 as a bank teller in its Marilia branch. Since his appointment in 2009, he’s been consistently ranked as one of the leading banking executives in Brazil.

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