Sentient AI-Personalized Merchandising: How Product Customization and Personalization Go Hand-In-Hand


You do not need to make a huge change, in the way you do business, according to Sentient AI. Personalized merchandising can be as simple as letting your customer pick their own color schemes. Your customers can instantly add their name and color to an item, and that makes a world of difference.

“The little things in the world make such a big difference. Someone going out of their way to help me make the item my own, that shows me how much the retailer cares”.

Visit Sentient’s profile at Linkedin.

Eight Ways Personalized Merchandising and Customization Will Make A Difference In Your Customer’s Eyes

1) You get instant publicity. Anyone can do this, even the small retail chains. You need to make it simple to use and relevant. Once you achieve that, you will be a hit on social media outlets. Your publicity will pay for itself.

2) If you personalize your inventory, they will come. A recent study shows that customers are more than willing to pay an extra 25% for their customized goods.

3) You get free market research. All you need to do is pay attention to what your customers do and the story will write itself.

4) If your customer creates their own personalized item online or in-store, then they are less likely to return the item. They are more likely to come back and make another purchase. The customer is getting what they want. There is no need for them to return something they really do want. Your days of huge return lines will be coming to an end.

5) You are giving your customers a reason to buy. You are connecting to them in a personal way. Customized items make it more about the people and less about the bottom line.

6) Your personalized products are not going to interfere directly with another channel or chain. Nike is a great example. Nike came up with They did not have any direct conflicts of interest regarding their other channel. They also provided their customer base with another option.

7) Millennials rule the roost. They want what they want when they want it. The more personalized you make it, the more sales you get.

8) If you say “yes” to their needs, they will not have a reason to go elsewhere.


The OSI Group Pushed Through To A New Era

OSI Is The Largest Supplier Of Protein

It takes a village to raise a child and a whole lot of meat to raise an American. With good faith, the OSI Group has supplied the United States with all of the meat that it could possible need. That agency is the largest meat processor on the globe and leads the American industry with a business platform of its own.

Being the largest supplier of protein is a task that isn’t accomplished in a day or two. The agency was actually started in 1909. It’s no surprise that the OSI Group continues to expand and operate smoothly. The meat products it offered during its inception is a clear example of what’s still effective today.

Meats With More Than 55 Factories

The only way to be the biggest and the most successful food processor is to continually process food on a non-stop schedule. This is what the OSI Group has learned and then mastered. The first few years of business the agency experienced is the image we see within most substantial agencies today. This image also continues.

The necessary system needed by the OSI Group is now a matter of operating over 55 factories and within roughly 16 different countries. The other component is a large employment base that consists of over 20,000 professionals. The agency is terrific in every way and operates at levels hard to image as possible.

Mass Market Control

The end result of outstanding service in business and unlimited resources is mass market control. There’s no current agency who can better engage global expansion than the OSI Group does. The agency’s CEO Sheldon Lavin uses his own ambition to create a horizon for the company that’s never been envisioned before.

Sheldon is now the mastermind behind the work OSI Group completes as it meets the demand of an international market. His work has more or less begun as the emerging economies are being defined by his work. The process will enable OSI and Mr. Lavin to make history, and it’s happening right before our eyes.

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American Institute of Architects Advice On Importance Of Embracing Energy Efficiency

In recent times, the call for the sustainable use of natural resources has been getting louder. The architectural sector has not been left behind. Colleges and universities have become new areas where architects are in high demand to develop energy-efficient infrastructure. The aim of most of these schools has been to improve efficiency. American Institute of Architects (AIA) has played a significant role in encouraging this new practice.

Architect and Sustainable Education

Challenges such as climate change, increasing populations, prolonged drought, depleting resources, and rising sea levels among others are playing an important in encouraging sustainable education. The high demand for energy has forced architectures to come up with structures that are highly energy efficient. Most of these are not constructed to not only conserve energy consumption but also generate power from renewable sources. Architects have come up with programs such as LEED (Leadership for Energy and Environmental Design) aimed at encouraging environment preservation.

AIA Recognizes Environment-Friendly Project

One of the universities in American that has taken the issue of sustainability is the Stanford University, Palo Alto, California. The school constructed another Central Energy Facility and replaced the gas-driven plant with several energy production methods that are environmentally friendly. The facility won this year’s AIA Institute Honor Award for Architecture.


Robert Ivy and His Role at AIA

AIA is an organization that has over 250 chapters and a membership of over 90,000. The members of this society those involved in the construction industries like architects and other design professionals. The main aim of these members is to improve the building environment.

Robert Ivy is a member of this organization and is the CEO and Executive Vice President of the group. The award-winning architect has a Masters in Architecture from Tulane University. From the 1980s to 1996, he worked at in different positions at Dean & Ivy and Dean/Dale. He then joined Architectural Record as the Editor in Chief where he played a critical role in making the journal the most widely read in the architecture sector.

At AIA, Ivy has been critical in making the organization strong. To achieve this goal, he has used tactics such as education, public participation, and advocacy. He is determined to ensure that AIA and its members become critical player in the changes taking place in the architectural world.

Awards He Has Received

Robert Ivy has received various rewards because of his contribution to the architectural industry. As an editor, he won the General Excellence award from the American Society of Magazine Editors National Magazine Award. He was awarded for the Website of the Year by the MPA Digital Award.

Follow Robert Ivy on Twitter

Bumble Now Helps Users Explore Friendships, Business Connections

During recent times, it seems like every aspect of our life is being done online. This is especially true when it comes to relationships. Now more than ever, people are meeting spouses, friends, and even coworkers online! That’s because our society is fast-paced. People no longer have the free time to be able to go out and meet people at bars, parties, or restaurants. Therefore, they turn to online. People can meet their best friend, the love of their life, or both just by laying in bed and scrolling through an app.

With the surge in popularity of online dating, comes a variety of different apps. One of the most popular ones that only seems to grow every day is Bumble. Bumble is different from all the others because it’s an app where the women get to call the shots which is important. This helps keep women safer and farther from unsolicited pictures messages from men. Women decide if they want to get to know a man, and they have to be the ones to send the first message. Bumble, thanks to founder Whitney Wolfe, is branching out even more.

Wolfe understands what it’s like to be a busy lady with limited time for making friends. Therefore, she simplified the process online by helping to create Bumble BFF which is designed to find you your new best friend. Bumble BFF focuses on people looking to meet new people and form friendships. It’s a great way to find those who have common interests with you whether that’s concerts, working out, shopping, and more. If you already have a bumble, you can choose the BFF setting. Making friends has never been easier.

For those who have already landed a spouse and some good friends, you can still get some use out of the Bumble apps. Bumble Bizz is a way for people to network. To sign up, all you have to do is upload a photo, a little bio, and current career information. Wolfe’s company even keeps a close eye on this app to make sure that things stay professional. Bumble Bizz is a great way for those to meet people who hold similar jobs. This will come in handy when looking for a new job or references. Anyone with a career has something to gain from Bumble Bizz. Sometimes, it’s just nice to be in the company of other professionals.

Whitney Wolfe info:

Todd Lubar Shines in Real Estate

Todd Lubar is a graduate of Syracuse University in 1995. He graduated with a bachelor’s degree in communication. Todd has worked in Maryland for decades as a Managing Director of TDL and a researcher. He has done more research on Baltimore for a number of years where he ended up building his profile and extending his network to world-class level. He is a well-known entrepreneur who has been in the real estate firm for more than two decades with the aim of helping other persons become great managers and Founders. As a result of his hard work, he has been recognized and ranked by Patch as top 25 by mortgage originators for a number of times.


Apart from real estate industry, Lubar has also worked with entertainment organizations, banking and construction. He is very passionate about the wellbeing of society, and his vast experience has always been outstanding in him. When asked how the idea of starting TDL came up, he was in a position to sell his ideas to other ventures and realize the goal of his firm. Todd is an inspirational man who aims at providing products that will always give customers relief.


Todd Lubar is one updated man. He always starts his day by scrolling the newspapers and visiting his page to work on a few things before getting to his daily chores. Todd listens to news and makes sure business news does not pass him at all. He has gained more expertise in serving customers and giving them quality services and products at all times. He is a good sales person and more so marketing field. In Baltimore, many investors have been inspired to start their businesses through the help of Todd who does not discriminate them. He is always present to them, inspiring them and giving them proper feedback to the kind of businesses they want to start.


Todd Lubar believes that many entrepreneurs have the ideas but not the willingness. He says that the two should work hand in hand. Skills need to be worked upon. Therefore, one should make the choice to venture into the ideas. Visit his website at

Securus Technologies: Revolutionizing civil and criminal justice systems through technology

In this 21st century, I find that everything keeps on evolving ranging from mobile phones, banking systems, and parking systems among others. My main point of interest is Securus Technologies. Securus Technologies is a private company providing telecommunication services to correctional facilities. The company, which was established in 1986 is based in Dallas, Texas. The company initiated a system to control contraband cellphones. This system was approved by more than five Department of Correctional facilities. Securus Technologies is among the top providers of civil and criminal technology situations. In essence, it plays a significant role in safeguarding public safety, investigation, correction, and monitoring.

What fascinated me is their remarkable comments regarding their excellent services. Most of the individuals were quick to commend them for their superb work. A good example is an individual who recommended their LBS Software. According to this person, the company has helped in tracing of millions of dollars involved in illegal activities. All in all, the service should be adopted into the Country’s overall civil and criminal justice technology systems. Although it may pose a challenge, I believe it can help ease some issues such as their thorough investigation in matters.

Most criminals work together with those officers in the correctional facilities. The service can play an instrumental role in changing how correctional facilities work through alleviation of corruption. Corruption is a significant hindrance to our correctional facilities with money changing hands in `dirty’ ways. Also, Securus commits itself to serving citizens, especially in the correctional facilities. This is the provision of emergency response, incident management, public information, investigation, etc. They aim to make our world a safer place to live.

Notably, I realized their primary focus is responses made on their various platforms. Prison and jail officials mostly send these comments. Confidentiality plays a significant role in the sampling of these comments. Even though some people may discredit them, they offer an opportunity to learn from them.