Lori Senecal is an empowered woman working for the Crispin Porter + Bogusky advertisement agency. She was given the position as the Global CEO, and because the position is only experimental, it is understood that she would only have to work for the position for two years. She started being the company’s Global CEO in 2015, and she had to let go of the job in 2017 to make way for new breed of leaders which would bring the company to a higher level of success. Despite leaving her post, Lori Senecal stated that she is happy serving the Crispin Porter + Bogusky advertisement agency and she is hoping that the new breed of leaders would take a bold step forward to promote a better performance for the company.
When Lori Senecal was the Global CEO of Crispin Porter + Bogusky, she made sure that the company would gain new clients and investors. One of the most popular things that she made while serving as the Global CEO of Crispin Porter + Bogusky is when she persuaded the American Airlines to switch to the company. She offered them some advertisement made within the agency, and American Airlines liked it. They signed a contract with Crispin Porter + Bogusky after being shown a sample, leaving the advertising agency that they have been working with for decades. Lori Senecal thanked the American Airlines for showing up their trust with Crispin Porter + Bogusky, and she assured them that quality advertisements would be made exclusively for them.
Senecal has a lot of experiences in becoming a leader. Before her stint with Crispin Porter + Bogusky, she has been working in several jobs, including leadership positions. For her, the challenge with Crispin Porter + Bogusky is how she can persuade a potential client into believing in what she says and make the shift to the company. Lori Senecal had trained several individuals before she left the company, hoping that these new faces would continue her legacy and unique style of leadership. Crispin Porter + Bogusky continues to become a global player when it comes to advertising and marketing, and famous brand names across the world as some of their partners. Follow Lori on Twitter.