Blazing trails in the makeup industry, Doe Deere has made a name for herself and her company, Lime Crime, by being a trailblazer and breaking the rules. She started Lime Crime as an Ebay store in 2008 and has been a trailblazer making a name for herself. Her makeup line is colorful and magical but also, cruelty-free.
Imaginative and creative since a young age, Doe Deere is able to create color palettes that match her distinct and magical style. She enjoys her jobs so much that she has said it feels like “cheating.” Energetic and rare, it is no wonder she looks to such icons as Betsey Johnson, who is another distinctive individual. Deere’s magical and glittery cosmetics has caused her fans to be nicknamed unicorns, a mythical and magical creature.
Leading her fans, the Unicorns, she sets out to start new trends and be an innovator in the fashion industry. She doesn’t believe makeup should be just to conceal a person’s imperfections but a form of freedom and self-expression. Her top rule is to do what makes you happy and be yourself. Like any good leader, she does address the common fashion rules she believes sets people back from being individual.
Her rainbow like looks are not thrown together and require coordination. One rule she doesn’t agree with is wearing a bold eye with a bold lip. She thinks you should have fun and mix up the colors. If you have multiple shades in the same ensemble, make sure to color coordinate. Colors need to compliment each other and make a statement. Also, if you want to break the rule of mixing patterns, make sure to stay within the same color scheme and they work together. Beginners should always stick with the same color family.
Her brightly colored hair doesn’t stop her from wearing bright colors. She believes you should match your hair color with the palette you choose. For pastel hair, wear light and airy colors, like pale blues and pinks. For deeper colored hair, try for saturated hues, like deep yellow or red.
Her thoughts on what to wear match her philosophy on makeup and colors.