Most people have gone through more than 18 years of school but at no point did they get a chance to learn about personal branding. This leaves a big gap that could spell doom to their future. Branding and Online Reputation Reviews are two things that work almost in the same manner and many of the institutions of higher learning that offer business course have not included the concept of managing online reputation in their courses.
This may not sound well since the current business world is clouded by the need to have a sound online reputation management strategy. Without a good reputation, any steps embraced by a business may be futile and could mean losses. To fill this gap, here are reasons why universities should consider including online reputation management in the curriculum.
Online-based clientele more focused on mentions
Almost everyone who buys online conducts some due diligence where the individual seeks to find information about a business and its products. If in any case the buyer comes across some bad mentions, it will be difficult to trust the business and the individual is likely to choose another seller.
If a business lacks proper skills when it comes to online reputation management, it would be difficult to overcome these challenges and could mean losses in the long run. Therefore, universities need to equip students with online reputation management skills before they are ushered into the complex business world of today.
Dangers and opportunities in social media
Social media offers both opportunities and dangers that can melt down a strong business within few days. A manager who lacks skills on online reputation management is not likely to embrace the right approach while managing the reputation of the business online. Understanding the various opportunities that are available on social sites would be good for business and if proven strategies are applied the effort would bear success.
Most importantly, there is need to embrace effort that would boost the reputation of the business through social media and in the event of a crisis the manager should understand approaches that can work without hurting the business.