The Brainchild family led by Sanjay Shah Denmark and his wife plan to change the perception people have to those with autism. Autism is a condition that affects a person communication with the rest. The condition is not curable thus assisting those who suffer from it is recommended. Supporting the affected individuals and their families will curb the adverse effects it has on their personalities.
The number of people suffering from autism has been rising all over the world. In the UK, at least one out of a hundred people suffers from autism. Creating awareness through educating and interacting with such families is a possible way to spread the message. Various concerts and festivals have been held in different parts of the world by famous artists like Snoop Dogg to raise research funds to this condition. The festival organized in 2014 was successful raising over £600,000.
Sanjay Shah is the founder and C.E.O SOLO CAPITAL LTD and Solo Group Holdings. SOLO CAPTIAL LIMITED located in London, the UK having been incorporated in. He also owns other three companies that are affiliated with SOLO CAPITAL LTD. Sanjay was born in the UK but later relocated to Dubai after loving the city. He has an autistic son, Nikhil. He wants to support this program by raising funds to assist in their treatment. At first, when the son appeared ill, they did not think the condition was that serious.
For Sanjay, donating funds towards this program was easy. He understands the situations which the patients with the condition. Choosing Dubai as the place to host the festival was easier as well since many artists transit there while touring the world. The festival brought friends and families to one big occasion that was well organized to have fun. The raised funds go directly to Autism Research Centre (ARC).
The desire to help in the research of possible treatment of autism encouraged Sanjay Shah to organize more events. Even without the much expertise needed, he managed to set up a concert in a Western London cafe. With only 700 people attending, the show raised Dh12 million. Another show that was hosted in Koko nightclub attracted 1500 people and managed to raise Dh3 millions. Things are going well so far. There is hope that the charities will bring in more funds to the research center. Sanjay is determined to [play more Autism rocks to increase the awareness and raise more money.
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